Our name is inspired by the word 'crest', representing the peak achievements we strive for alongside our clients.
Eivind Roald, Founder & CEO
The story behind CRST Advisory
The Background
In a digital world where most products and services are commoditized, the biggest challenge for CxOs is to get more customers, more loyal customers and more profitable customers. CRST Advisory consists of a network of experts who have a proven track record of successfully transforming organizations to succeed with their omnichannel strategy to drive top-line growth.
The name 'CRST' is our beacon, encapsulating our core services—Conversion, Relationships, Strategy, and Technology—and our commitment to guiding businesses to their highest potential. It's inspired by the word 'crest', representing the peak achievements we strive for alongside our clients. In the spirit of reaching new heights, CRST Advisory stands as a testament to climbing the summit of customer ambition with unwavering determination and strategic insight.
Our Differentiators
At CRST Advisory, our edge lies in real-world experience. Our network is composed of individuals who have led and enacted significant changes within their organizations, achieving substantial results. We bring hands-on experience together with best-of-breed technology, offering tangible advice and support to refine and evolve your business operations. Driven by insights and data, we harness the latest in AI, along with the most effective MarTech and AdTech tools, to enhance your growth strategies.
We represent our clients’ interests, ensuring that any solutions we recommend are precisely targeted to the client’s specific needs. And we always bring a high level of engagement and commitment to all our interactions. Our approach is defined by clear, actionable KPIs, guaranteeing that our involvement yields measurable advancements in every project we undertake. With CRST Advisory, expect expertise without the excess, innovation with impact, and steady progress.
The Founder
Eivind Roald, the founder and CEO of CRST Advisory, is renowned for leading Hewlett-Packard to its pinnacle as Norway's top IT firm from 2005-2012. As the architect and leader behind SAS's commercial overhaul between 2012-2018, he doubled the EuroBonus members and reinvigorated the SAS brand, ranking it among the industry's elite. Recently, as co-founder and CEO of QNTM Group (backed by Altor) he propelled the MarTech and AdTech challenger to significant European prominence with several aquisitions. The group now consists of 7 companies with more than 800 employees and total combined revenues surpassing €100m.
With over 16 years in consulting, including a tenure as Partner at Accenture, Eivind's expertise spans a wide range of industries and commercial topics with a deep subject matter expertise in MarTech and AdTech. Over the past 10 year he has been part of 12 boards and chaired 6, including part of two IPOs. A sought-after speaker, his insights on commercial and brand transformation and digitalization in customer relationships are unparalleled, driving CRST Advisory's mission to craft tomorrow's market leaders.
Known for his dynamic leadership and people skills, Eivind brings a wave of positive energy and an ability to inspire and lead diverse teams. He is a true believer of people and customer first strategy, focusing on unlocking performance culture by securing processes, structure, technology and strategy are aligned.